Bosco: Useless Notoriety or Smart Marketing

These last days we have been talking about how bad the marketing strategy carried out by Bosco sport brand has been, with respect to the offical spanish olympic team sport clothes. But the question which arises is: Would Bosco have achieved so much brand awareness if it had done a good work with the official equipment? … Sigue leyendo

Olympic and interactive games: London 2012

Five days remaining for the outset of the London Olympic Games. Four years since Beijing´s edition, a short period that has rapidly gone, but a long period in terms of disruptions, which ranges form technology to communication disruptions. In these four last years we´ve run into social media platforms and smartphones, which even though truly … Sigue leyendo